What type of radio stations are people listening to these days? AM/FM? Satellite? Internet? Pandora? Spotify? All or none of the above?
What does the future hold for radio?
A decade of my life was dedicated to being a voice on the airwaves. Back in the mid to late 90’s and into the early 2000’s it really felt as though I was a part of something BIG! I missed it for a while until I realized how lame radio has become. No offense to the talent, it is not their fault. Blame the FCC or even Clear Channel perhaps.
I understand that some shows are bigger than others, certain times of day are more popular and of course some stations are 50,000 watt power houses and others are 6,000 watt stringed cans. I get it!
But is the audience still there? I would think that the audiences have been unevenly split between all of these available types of radio, leaving a scarce audience for every medium. If this is truly the case, can the price of advertising be justified?
After satellite radio was introduced, traditional AM/FM radio was considered by some to be a thing of the past. It was now called terrestrial radio and was believed by many to be inferior to the commercial free satellite programs. Oh you forgot satellite radio was supposed to be commercial free; that didn’t last too long. But obviously paying a subscription for radio wasn’t working as well as they expected. Either way, I am not all that impressed with satellite radio because it is not all that different from the so-called terrestrial format.
I do appreciate the “choose your own adventure” approach that Pandora offers and I don’t mind the 10 second commercials, because I haven’t paid for the upgrade. However, I fear DJ’s are a breed that is dying off and they will become as necessary as toll-booth collectors soon. I will miss the personality that comes along with the music but right now it’s the music that is my biggest issue.
I do not listen to commercial radio very often but when I do I listen to Rock 100.9FM. Oh wait; they just changed the format to country!!! Disgusting!! That’s just what we needed another country station. For the record, I do not hate country music I enjoy listening to Johnny Cash and Hank III but you won’t hear that on Cat Country.
Anyway, the problem is that no station offers what many of us would like to hear. They all jump on the same band wagon and clog the airwaves with mainstream crap. It all sounds like Kiss, Pop-Country, Crush to me and I can’t stand it! Guess I’ll stick to college radio where the DJ’s will surprise you once in a while even though they are lacking professional experience.
I realize that not everyone will share my opinion, in fact because mainstream is so popular; I believe most of you will unfortunately disagree. But there is still a huge audience that has no where to go for the music they love and enjoy and that needs to change.
Written by: Fruntman